Saturday, August 20, 2016

The final out and the final call.



Snowstreaker Media, my company, once again follow the Swift Current Indians around the WMBL for the 2016 season. It made for some long days, a busy summer and hundreds of mosquito bites. It was all worth it as Joe Carnahan and his team won the league title after a 33-15 regular season.

Monday, July 04, 2016

Knowing Your Role


The sports world has some great play by play guys, but it also has some no so great ones.

I count myself somewhere in the middle.

As a personal rule, I avoid editorializing. A play by play host sitting in their box high above the playing surface giving a sermon about things they are so far removed from is seldom fair to the players and coaches. The athletes playing, officials officiating and coaches give their all. Colour analysts are there for opinions. People who have played the game, people who have coached it and been in the trenches know what's what on the playing surface and have the wisdom to editorialize.

I have not been in the trenches. My job is to tell the story of what is happening, not to decide who is a hero or villain. I leave that up to the audience.

With that in mind, I apologize for my choice of words in the above clip. I was not fair to the coach. I only heard his half of the conversation, and it was wrong of me to brand anyone as 'classless'.

No one put me up to this, no one complained. I live my life be a strict set of principles and I broke one.

Friday, June 24, 2016

You Only Get One Chance to Say Goodbye

Mark Lamb is leaving the Swift Current Broncos for a gig in Arizona. That news was broken by a blogger in Arizona, jumped on by media everywhere and a news conference was called to address the local media in Swift Current. The Board of Directors would make a speech and Mark Lamb would have the chance to comment and say goodbye.

Mark Lamb worked for the Broncos for 7 years. That's around 2500 days. I worked with Mark through the media and then as his communications guy. In those 2500 days, Mark never took a day off. NEVER. He did something for the Bronco franchise every day for 2500 days. One can debate Mark's win/loss record as Bronco Coach and GM, but to say he did the best he could with what he was given is a HUGE understatement. That's another blog entry for another time.

Mark's comments were emotional. He fought back tears, particularly on the subject of the Broncos trainer Jamie 'Butter' LeBlanc. 'Everything's Better with Butter', this news conference no different.

What struck a chord was how Mark chose to end his conference. His final message to fans in Swift. Here is the final segment of Mark's speech.






You only get one chance to say goodbye. After seven years, that is what Mark Lamb chose to say as a parting message. Mark saw the effects of the criticisms of the Internet GMs and coaches of the world. It's too bad the keyboard know-alls of the world never really see the damage they do.

Full Disclosure: I am no longer the communications guy for the Broncos, but still working with the team on a seasonal basis with video production, website and app content creation...which I am very happy with.